Art direction and creative writing for the most immersive experience at Las Vegas Sphere,
Collaboration with Prodigal Pictures
CONCEPT TEAM:
Creative Director: Ben Hurand
Designer/Director: Josh Childers
Art Director: Mariia Menshikova
Creative Director for Zac Brown Band: Tyler Lord
Client: Zac Brown
______
© PRODIGAL PICTURES 2026
I joined Prodigal as an Art director, helping to concept a visual world for one of the most immersive show formats out there.
My focus was art direction and narrative – taking Zac’s music as emotional anchors and building a visual language around them. Writing, conceptualizing story beats, tone, symbolism, world-building at scale – then stitching it all into a cohesive two-hour immersive experience.
33 song concepts magically intertwined into a single, robust hero’s journey. Josh’s extraordinary 3D styleframes became the architectural pillars for these worlds; our job was to make sure image, story and sound all spoke the same subconscious language.
My focus was art direction and narrative – taking Zac’s music as emotional anchors and building a visual language around them. Writing, conceptualizing story beats, tone, symbolism, world-building at scale – then stitching it all into a cohesive two-hour immersive experience.
33 song concepts magically intertwined into a single, robust hero’s journey. Josh’s extraordinary 3D styleframes became the architectural pillars for these worlds; our job was to make sure image, story and sound all spoke the same subconscious language.
Multidimensional, mythic, fantastical and deeply emotional – a world built from subconscious imagery, family, loss, grief, rebirth, driven by the stubborn instinct to keep going no matter what. Love and War, side by side.
Endless gratitude to the team for the opportunity and exceptional direction, and to Josh Childres for the phenomenal 3D work. And to the Prodigal crew – Eowyn, Grant, Julian, Isaac, Ruth, Wade
Endless gratitude to the team for the opportunity and exceptional direction, and to Josh Childres for the phenomenal 3D work. And to the Prodigal crew – Eowyn, Grant, Julian, Isaac, Ruth, Wade
